Effective Date: April 25, 2026 Last Updated: April 25, 2026

Transparent Equipment LLC (“Transparent Equipment,” “we,” “us,” or “our”) operates as an equipment rental brokerage connecting customers with trusted rental yards across the Colorado Front Range. Our business is built on radical transparency — we believe you should know exactly how your information is collected, used, shared, and protected to help you source the right machinery at competitive rates.

This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of personal information through our website, transparentequipment.com (the “Site”), and in connection with our brokerage services. It is designed to comply with the Colorado Privacy Act (CPA), C.R.S. §§ 6-1-1301 et seq., and Colorado’s data security requirements under C.R.S. § 6-1-713.5.

1. Our Role as a Data Controller

Under the CPA, Transparent Equipment acts as a data controller — we determine the purposes and means of processing the personal information you provide.

While the CPA primarily applies to “consumers” (individuals acting in a personal or household context), we voluntarily extend equivalent privacy protections and rights to our business customers, including landscapers, contractors, construction firms, and rental yard partners. This reflects our commitment to treating all clients with the same level of respect and transparency.

2. Information We Collect

We collect only the information reasonably necessary to identify your needs, source equipment, coordinate rentals, and provide high-quality service. Categories include:

A. Identifiers and Professional Contact Information

• Name, business name, job title, professional email address, and phone number
• Business address, project site locations, and delivery instructions
• Professional credentials or insurance details (when required by suppliers for high-value equipment such as excavators, loaders, or trenchers)

B. Commercial and Transactional Information

• Rental inquiries, quotes, equipment types requested, rental durations, and project details
• Rental history and preferences
• Billing or credit reference information (as needed by our supplier partners to establish rental accounts — note that we do not add markups to buyer pricing)

C. Technical and Internet Activity Data

• Device and browser information (e.g., IP address, browser type, operating system)
• Usage data, including pages visited, search terms for specific equipment, referral sources, and interaction patterns on the Site

We do not knowingly collect sensitive personal data (such as racial or ethnic origin, religious beliefs, health information, biometric data, or precise geolocation) in the ordinary course of our brokerage services. If our practices change in the future, we will provide clear notice and obtain your affirmative consent where required by law.

3. How We Use Your Information (Purposes of Processing)

We process your information only for the following specific, disclosed purposes:

• Providing Brokerage Services: Matching your equipment needs with available inventory from our network of rental yards and securing competitive rates and terms.
• Supplier Coordination and Fulfillment: Sharing necessary details with rental yards to confirm availability, arrange delivery/pickup, provide technical support, and complete the rental transaction.
• Communication and Account Management: Sending updates on your rental requests, quotes, administrative notices, and responses to your inquiries.
• Safety, Verification, and Fraud Prevention: Verifying identities and credentials for high-value rentals and protecting against fraudulent requests.
• Improving Our Services: Analyzing Site usage (in aggregate where possible) to enhance user experience and equipment sourcing efficiency.
• Legal and Regulatory Compliance: Meeting obligations under Colorado law or responding to valid legal requests.

We limit processing to what is adequate, relevant, and reasonably necessary for these purposes (data minimization).

4. How We Share Your Information (Transparent Data Flows)

As a brokerage, sharing certain information with rental yards is essential to delivering our service. We do not sell your personal information for monetary consideration in the traditional sense.

We share information in these limited ways:

• Preferred Rental Yards (Suppliers): We transmit your contact details, project information, and rental requirements to trusted suppliers in our network so they can respond with availability, pricing, and delivery options. These partners are contractually required to use the data only for fulfilling the rental and providing related support.
• Service Providers (Processors): We engage trusted third-party vendors (e.g., CRM platforms, website hosting, email services) who process data strictly on our behalf and under contractual safeguards consistent with the CPA.
• Legal and Regulatory Disclosures: We may disclose information when required by law, to comply with court orders or governmental requests, or to protect the rights, property, or safety of Transparent Equipment, our users, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to continued protection under this Policy or a successor notice.

We do not share your information with third parties for their own targeted advertising or unrelated marketing purposes.

5. Your Privacy Rights Under the Colorado Privacy Act

We respect and honor the following rights for Colorado residents (and extend them to our business clients):

• Right to Access: Request confirmation that we process your personal data and obtain a copy of the specific pieces of data we hold.
• Right to Correction: Request correction of inaccurate personal data.
• Right to Deletion: Request deletion of your personal data, subject to legal, contractual, or legitimate business retention needs (e.g., active rentals or required record-keeping).
• Right to Data Portability: Receive your data in a structured, commonly used, and machine-readable format.
• Right to Opt-Out: Opt out of processing for targeted advertising, the sale of personal data, or profiling that produces legal or similarly significant effects. (We do not currently engage in these activities in a way that triggers opt-out obligations, but we will honor any valid request.)

To exercise any of these rights, please submit a request via:

• Email: [email protected]

We will verify your identity before processing requests and respond within the timelines required by the CPA (typically 45 days, with one possible 45-day extension). If we decline a request, we will explain why and provide appeal instructions.

You may designate an authorized agent to submit requests on your behalf.

6. Data Security and Retention

Consistent with C.R.S. § 6-1-713.5, we implement and maintain reasonable administrative, technical, and physical security procedures and practices appropriate to the nature of the information we handle. These include:

• Encryption of data in transit and at rest where appropriate
• Access controls and regular review of third-party supplier permissions
• Employee training and confidentiality obligations
• Secure disposal methods for data no longer needed

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements.

7. Children and Minors

Our services are designed exclusively for professional business use (B2B). We do not knowingly collect or process personal information from individuals under the age of 18. If we become aware that we have collected data from a minor without appropriate consent or in violation of applicable law, we will take steps to delete it.

8. Changes to This Privacy Policy

We may update this Policy to reflect changes in our practices, technology, or legal requirements. We will post the revised Policy on the Site with an updated “Last Updated” date. Material changes will be communicated through prominent notice on the Site or via direct communication where appropriate.

9. Contact Us

If you have questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at:

Transparent Equipment LLC

Privacy Compliance Email: [email protected]

By using our Site and services, you acknowledge that you have read and understood this Privacy Policy.